SETH GODIN, Seth Godin, profesyonel bir konu\u015fmac\u0131, yazar ve de\u011fi\u015fim y\u00f6neticisidir. D\u00fcnyada bestseller olmu\u015f d\u00f6rt kitaba imza atan Godin\u2019in di\u011fer kitaplar\u0131 Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, All Marketers are Liars, Free Prize Inside, Small is the New Big Thing, The Big Moo, The Dip, Meatball Sundae ve Tribes ad\u0131n\u0131 ta\u015f\u0131maktad\u0131r. Ayn\u0131 zamanda Squidoo\u2019nun kurucusu ve CEO\u2019su ve d\u00fcnyadaki en pop\u00fcler pazarlama blogunun sahibidir.<\/p>\n
\u201cSeth Godin ba\u015far\u0131n\u0131n anahtar\u0131n\u0131n g\u00f6ze \u00e7arpmak i\u00e7in farkl\u0131 bir yol bulmak oldu\u011funu s\u00f6yl\u00fcyor \u2013tek renk ineklerin aras\u0131nda mor bir inek olmak. Godin\u2019in kendisi de belki de bu teorinin nas\u0131l i\u015fe yarad\u0131\u011f\u0131n\u0131n en iyi \u00f6rne\u011fi.\u201d<\/p>\n
\u2013Forbes.com-<\/p>\n
\u201cAmerikan \u015firketlerinin y\u00f6netim kurulu odalar\u0131nda niye hi\u00e7 Mor \u0130nek yok? Seth Godin, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli giri\u015fimcilerin, kitapta anlatt\u0131\u011f\u0131 mor yolu izleyerek b\u00fcy\u00fck ba\u015flar aras\u0131nda kendisine nas\u0131l yer bulabilece\u011fini, onlar\u0131 nas\u0131l ge\u00e7ece\u011fini e\u011flenceli bir dille anlat\u0131yor.\u201d<\/p>\n
\u2013Al Ries-<\/p>\n
\u201cBu kitaba bay\u0131ld\u0131m! K\u0131smen kalk borusu, k\u0131smen eylem plan\u0131 olan Mor \u0130nek, bug\u00fcn\u00fcn yeni ekonomisinde \u015firketlere farkl\u0131la\u015fman\u0131n yolunu g\u00f6sterip yok olmaktan nas\u0131l kurtulacaklar\u0131n\u0131 anlat\u0131yor.\u201d<\/p>\n
\u2013Tom Kelley-<\/p>\n
\u201cLeo Burnett\u2019i, David Ogilvy\u2019yi, Bill Bernbach\u2019\u0131, Mark Twain\u2019i al\u0131n. Onlar\u0131n beyinlerini birle\u015ftirin, sa\u00e7lar\u0131n\u0131 t\u0131ra\u015f <\/p>\n
edin. Ortaya ne \u00e7\u0131kt\u0131? Seth Godin.\u201d<\/p>\n
\u2013Jay Levinson-<\/p>\n","protected":false},"excerpt":{"rendered":"
SETH GODIN, Seth Godin, profesyonel bir konu\u015fmac\u0131, yazar ve de\u011fi\u015fim y\u00f6neticisidir. D\u00fcnyada bestseller olmu\u015f d\u00f6rt kitaba imza atan Godin\u2019in di\u011fer kitaplar\u0131 Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, All Marketers are Liars, Free Prize Inside, Small is the New Big Thing, The Big Moo, The Dip, Meatball Sundae ve […]<\/p>\n","protected":false},"featured_media":14537,"comment_status":"closed","ping_status":"open","template":"","meta":[],"product_cat":[547],"product_tag":[],"class_list":["post-14536","product","type-product","status-publish","has-post-thumbnail","product_cat-egitim-ve-sinav-kitaplari","pa_sayfa-sayisi-189-sayfa","product_brand-mediacat-yayincilik-yonetim-dizisi","first","instock","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/product\/14536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/comments?post=14536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/media\/14537"}],"wp:attachment":[{"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/media?parent=14536"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/product_cat?post=14536"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/wtdemo.link\/kitap1\/wp-json\/wp\/v2\/product_tag?post=14536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}